Alastair spent three and a half years in digital marketing consulting, helping large enterprises adopt new marketing systems. Alongside this work, he would help businesses improve their website experience, conversion rate, seo and architecture.

Alastair went on to spend six years helping two start ups with implementation, sales and customer success. Both start ups were strategically aquired, and thus the work shifted into diversifying the product suite and meeting a growing global demand.

During the past twelve months, Alastair has been mentoring UCL PhD graduates and advising start ups.